Rush Events isn't just any event. It's a platform built by local DJ's, showcasing club DJs from Ballarat and Melbourne.

Rush is a brand whose identity is found in the chaos of clubbing. We decided on creating an icon that represents exactly that.

The icon of the "running man" is symbolic of this same rush, and carries a fast-moving, energetic, and youthful connotation.

Yet, it also carries dual symbology of the "R" which allows it to be easily identifiable without type - a valuable asset in building a recognisable and impressionable brand.